OnTheMarket.Com Continues its Advertising Campaign

OnTheMarket is back on the TV from Monday 2 September with a refresh of our advert, giving more on-screen stand-out to our “New & exclusive” proposition. This campaign burst will reach 29.5 million adults across the UK who will have the opportunity to see it an average of 4.1 times.
The 30 second and 10 second adverts will run nationally with high-rating programmes on ITV, Channel 4 and a wide selection of hard-working digital channels, including many on Sky. It will also run on the catch-up services of the ITV Hub, All4 and Sky, as well as appearing on the Videology and Finecast networks.
On ITV we have secured spots within the brand new TV drama series ‘Sanditon’, the gripping thriller ‘Deep Water’, and also the new drama ‘A Confession’ starring Martin Freeman. The commercials will also run within ‘Grand Designs’ on Channel 4.

From mid-September OnTheMarket is back on the radio with a national campaign. This burst will deliver almost 500 spots reaching over 25 million adults who will have the opportunity to hear it an average of 3.7 times.
We will be accessing the biggest commercial radio stations across the UK with presence in Heart FM, LBC, Virgin, talkSPORT, Radio X, Kiss FM, and Absolute Radio, as well as many local regional stations. This includes, among others, Metro Radio and Viking Radio in the North of England, and Clyde 1 and Tay FM in Scotland.
This breadth of stations means we will be blanketing the commercial radio landscape. This will be amplified through the traffic and travel updates that are broadcast over 200 commercial radio stations.

We will continue our heavy-weight investment in our highly efficient Paid Search (PPC) campaign on Google and Bing, as well as cost per click and cost per lead deals across selected property aggregator sites.

An OnTheMarket app download campaign on Facebook begins on the 9th September.
Our long-standing partnership with Country Life continues: as well as powering their search engine, our property showcase advert appears in the magazine featuring agents’ “New & exclusive” country properties that are under £2.5M.

Published by On The Market beginning September 2019